When we shot ELLE editorial on the street of Saigon.


It took a few weeks of planning: art direction exchanging ideas with editor in chief  Soon Young Choi. Pre-scouting locations on the internet and Google Heart, finding crew and artists in Seoul and in Saigon, making our casting through Paris and New York… and finally closing deals with hotels and resorts.

But sure we got our trip to Vietnam for ELLE magazine all together.

Here on this page you can see the backstage of what we did on the Saigon portion, where we shot a 16 pages spread of “reportage” like fashion images.

Here above: our amazing Fabienne Vanderhaeghen.
Below: the backstage from that day in Saigon.
All backstage pictures are by Sonia Moon.
Below: the final result on ELLE magazine pages.

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