When we shot ELLE editorial on the street of Saigon.


It took a few weeks of planning: art direction  exchanging ideas with our editor in chief  Soon Young Choi. Pre scouting locations on the internet and Google Heart, finding crew and artists in Seoul and in Saigon, making our casting through Paris and New York… and finally closing deals with hotels and resort.

But sure we got our trip to Vietnam for ELLE magazine all together.

Here on this page you can see the backstage of what we did on the Saigon portion, where we shot a 16 pages spread of “reportage” like fashion images.

Here above our amazing Fabienne Vanderhaeghen.

Below you can have a look at the gallery of photos from that day in Saigon.

All pictures of backstage are by Sonia Moon.

And here is the final result on ELLE magazine pages.

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